Southern Comfort, with its distinctive flavor profile and rich history, is a spirit that evokes feelings of nostalgia and Southern charm. Often associated with lower proof cocktails and a laid-back lifestyle, many wonder if a stronger, 100 proof version exists. The answer, as with many things in the world of spirits, is a bit nuanced.
The History and Standard Proof of Southern Comfort
Southern Comfort was created in 1874 by Martin Wilkes Heron, a bartender in New Orleans. He sought to create a more palatable and refined whiskey-based drink. The original recipe was said to include whiskey, fruits, and spices, creating a unique and complex flavor.
Over the years, the brand changed hands and the recipe evolved. Today, Southern Comfort, as most consumers know it, is a fruit-flavored liqueur based on neutral spirits, rather than whiskey. The standard bottle of Southern Comfort typically clocks in at 70 proof (35% alcohol by volume or ABV). This makes it a relatively approachable spirit, suitable for mixing in cocktails or enjoying on its own.
The 70-proof version is what you’ll most often find on liquor store shelves and behind bars. It’s the quintessential Southern Comfort experience, offering a sweet, fruity, and slightly spicy flavor profile.
The Elusive 100 Proof Southern Comfort: Does It Exist?
While the standard Southern Comfort is 70 proof, there have indeed been higher proof variations of the liqueur produced over the years. Most notably, there was a 100 proof version of Southern Comfort. This was a stronger and more potent offering, aimed at consumers who wanted a bolder flavor and a higher alcohol content.
The 100 proof version was not always widely available and its production has been somewhat inconsistent over time. Its existence has been more of a limited release or a specialty product, rather than a staple in the Southern Comfort lineup. Finding it requires some searching and may depend on your location.
Why a Higher Proof Version?
The appeal of a 100 proof version lies in several factors. Firstly, a higher proof spirit naturally delivers a more intense flavor. The increased alcohol content amplifies the existing fruit and spice notes, creating a bolder and more assertive experience. Secondly, some consumers prefer higher proof spirits for their mixing potential. A stronger base spirit can stand up better to other ingredients in cocktails, resulting in a more balanced and flavorful drink.
Availability and Finding the 100 Proof Version
Finding the 100 proof Southern Comfort can be a challenge. It’s not as readily available as the standard 70 proof version. Your best bet is to check with larger liquor stores that carry a wide selection of spirits. Online retailers that ship alcohol may also be a viable option.
However, it is essential to verify the seller’s legitimacy and ensure that they can legally ship to your location. Local liquor stores may be able to special order it for you, though this could take some time. Keep in mind that due to changes in production and distribution, the 100 proof version might be discontinued or temporarily unavailable in certain regions.
Other Southern Comfort Variations
Beyond the standard 70 proof and the elusive 100 proof, Southern Comfort has also released other variations throughout its history. These variations often focused on different flavor profiles or ingredient combinations.
Southern Comfort Black
Southern Comfort Black is another variation that is worth mentioning. While not a full 100 proof, it is bottled at 80 proof (40% ABV). This makes it stronger than the standard version but a bit milder than the 100 proof offering. Southern Comfort Black has a bolder whiskey flavor and is often marketed towards consumers who prefer a less sweet and more robust liqueur.
Discontinued Variations
Over the years, there have been other limited-edition or regional variations of Southern Comfort. Some focused on specific fruit flavors, while others experimented with different spice blends. These variations were often discontinued after a limited run, making them sought-after by collectors and enthusiasts.
Southern Comfort in Cocktails
Regardless of the proof, Southern Comfort is a versatile ingredient in cocktails. Its unique flavor profile adds depth and complexity to a wide range of drinks. The 70 proof version is commonly used in classic cocktails, such as the Scarlett O’Hara.
Classic Southern Comfort Cocktails
The Scarlett O’Hara is a classic cocktail made with Southern Comfort, cranberry juice, and lime juice. It’s a refreshing and fruity drink that showcases the liqueur’s versatility. Another popular cocktail is the Alabama Slammer, which combines Southern Comfort, amaretto, sloe gin, and orange juice. This drink is sweet, complex, and packs a punch.
Using the 100 Proof Version in Cocktails
If you can get your hands on the 100 proof version, it can be used in cocktails to add an extra layer of flavor and intensity. Because of its higher alcohol content, you may want to adjust the proportions of other ingredients to maintain balance. The 100 proof version works well in cocktails that call for a bolder spirit, such as Manhattans or Old Fashioneds.
The Future of Southern Comfort
The Southern Comfort brand has undergone several changes in ownership and production over the years. Brown-Forman sold the brand to Sazerac Company in 2016. It remains to be seen what the future holds for Southern Comfort and its various expressions.
The demand for higher-proof spirits and craft cocktails continues to grow. It’s possible that Sazerac may consider reintroducing or expanding the availability of the 100 proof version in the future. This would cater to consumers who are looking for a more intense and flavorful Southern Comfort experience. However, so far, the emphasis has been on promoting the classic 70-proof version and the Southern Comfort Black.
The Appeal of Higher Proof Spirits
The trend towards higher-proof spirits is driven by several factors. Consumers are becoming more educated about spirits and are seeking out bolder and more complex flavors. Higher-proof spirits offer a more concentrated flavor experience, allowing drinkers to fully appreciate the nuances of the ingredients.
Additionally, the rise of craft cocktails has fueled the demand for higher-proof spirits. Bartenders often use higher-proof spirits to create cocktails that are both flavorful and balanced. The increased alcohol content helps the base spirit stand up to other ingredients, resulting in a more cohesive and satisfying drink.
Conclusion: The Quest for 100 Proof Southern Comfort
So, do they make 100 proof Southern Comfort? The answer is yes, but it’s not always easy to find. The 100 proof version has existed as a limited release or specialty product, offering a bolder and more intense Southern Comfort experience. While the standard 70 proof version remains the most widely available, the allure of the 100 proof version persists among enthusiasts.
Whether you prefer the classic 70 proof or seek out the elusive 100 proof, Southern Comfort offers a unique and flavorful experience that is sure to please. Its versatility in cocktails and its rich history make it a beloved spirit among drinkers of all ages. As the world of spirits continues to evolve, it will be interesting to see what the future holds for Southern Comfort and its various expressions. Keep searching, and you might just be rewarded with a taste of the 100 proof Southern Comfort.
Is there a 100 proof version of Southern Comfort?
Yes, there used to be a 100 proof version of Southern Comfort, marketed as Southern Comfort 100 Proof. This expression offered a bolder flavor profile compared to the standard 70 proof Southern Comfort. It was popular among those who preferred a stronger, more intense taste in their cocktails or when enjoyed neat.
However, the 100 proof version was discontinued by Sazerac Company in 2016, shortly after they acquired the Southern Comfort brand. While no longer in production, bottles of Southern Comfort 100 Proof might still be found in some liquor stores or through online retailers specializing in rare or discontinued spirits. Availability is limited and prices may be inflated due to its rarity.
What proof is the standard Southern Comfort?
The standard, or original, Southern Comfort is bottled at 70 proof, which is equivalent to 35% alcohol by volume (ABV). This is the version most commonly found in liquor stores and bars. It offers a smoother, sweeter profile compared to higher-proof variations that once existed.
The 70 proof strength makes it versatile for mixing in a variety of cocktails, such as the Scarlett O’Hara or the Alabama Slammer. Its lower alcohol content also contributes to a more approachable and less harsh drinking experience for those who prefer a milder liqueur.
What other proof variations of Southern Comfort have existed?
Besides the standard 70 proof and the now-discontinued 100 proof, Southern Comfort has been available in other proof variations over the years. These variations were often introduced for specific markets or for a limited time.
Notably, there was also an 80 proof version of Southern Comfort. This offering provided a middle ground between the original 70 proof and the bolder 100 proof. These variations allowed consumers to choose a Southern Comfort product that best suited their taste preferences and intended usage.
Why was the 100 proof Southern Comfort discontinued?
The discontinuation of Southern Comfort 100 Proof in 2016 was a strategic decision made by Sazerac Company, the brand’s owner. The exact reasons are not publicly disclosed, but it likely stemmed from a combination of factors, including streamlining the product line and focusing on core offerings.
Market demand and profitability likely played a significant role. The company may have determined that the 100 proof variant did not generate sufficient sales volume to justify its continued production, especially when compared to the more popular 70 proof version. This decision allowed Sazerac to concentrate on marketing and distribution efforts on the flagship product.
Are there any similar liqueurs to Southern Comfort 100 Proof still available?
Finding an exact replacement for Southern Comfort 100 Proof is difficult, as its unique blend of fruit, spice, and whiskey flavors sets it apart. However, there are other higher-proof fruit-flavored liqueurs and whiskeys that can offer a similar experience.
Consider looking for higher-proof bourbon or rye whiskeys and experimenting with adding your own fruit and spice infusions. Alternatively, explore other brands of fruit-flavored liqueurs, particularly those with a whiskey base, and adjust your cocktail recipes to compensate for differences in flavor and sweetness.
Can I still find Southern Comfort 100 Proof for sale anywhere?
While no longer in production, there’s a chance you might still find bottles of Southern Comfort 100 Proof for sale. Your best bet is to check with local liquor stores, especially those known for carrying a wide selection or specializing in rare and vintage spirits.
Online retailers specializing in discontinued or hard-to-find liquors are another potential source. However, be prepared to pay a premium price, as the rarity of the product will likely drive up the cost. Always verify the seller’s reputation and ensure the bottle is in good condition before making a purchase.
How does the flavor profile of Southern Comfort 100 Proof differ from the standard version?
Southern Comfort 100 Proof offered a significantly bolder and more intense flavor profile compared to the standard 70 proof version. The higher alcohol content amplified the underlying notes of fruit, spice, and whiskey, resulting in a more pronounced and robust taste.
Many described the 100 proof version as having a richer, more complex character with a longer, warmer finish. While the standard Southern Comfort is known for its sweetness and smoothness, the 100 proof variant provided a more assertive and pronounced drinking experience, making it a favorite among those who preferred a stronger taste.