What Happened to Solo Cups? The Rise, Fall, and Reinvention of an American Icon
The ubiquitous red Solo cup. For generations, it’s been a symbol of American gatherings – backyard barbecues, college parties, tailgates, and picnics. It’s practically shorthand for good times. But in recent years, the red Solo cup, and the Solo brand in general, hasn’t seemed as prominent. So, what exactly happened? The story is more complex … Read more