Making money selling doTERRA essential oils and wellness products involves a combination of understanding the business model, building a strong customer base, and effectively managing your business. This guide provides a detailed look at the various strategies and techniques you can use to achieve success as a doTERRA Wellness Advocate.
Understanding the doTERRA Business Model
doTERRA operates through a multi-level marketing (MLM) or direct sales model. This means that as a Wellness Advocate, you earn income through two primary methods: selling products directly to customers and earning commissions based on the sales of individuals you recruit into your downline. Understanding this dual approach is crucial for maximizing your earning potential.
Retail Sales and Wholesale Customers
One way to earn money is by selling doTERRA products at retail prices. While this method offers immediate profit, most successful Wellness Advocates focus on enrolling customers as wholesale members. These members pay a small annual fee to receive a 25% discount on all doTERRA products.
When you enroll a customer as a wholesale member, you earn a small bonus, and they become part of your customer base. This approach creates long-term, recurring revenue as wholesale members are more likely to purchase products repeatedly over time.
Building Your Downline: Recruitment and Team Building
The core of the doTERRA business model revolves around building a team or “downline.” This involves recruiting new Wellness Advocates into your business and supporting them in building their own customer base and downline. You earn commissions based on the sales volume generated by your downline.
This aspect of the business is based on generating passive income, but only if you actively work to support and train your downline team members. Your success is tied to their success.
Getting Started: Becoming a doTERRA Wellness Advocate
The first step in earning money with doTERRA is to become a Wellness Advocate. This typically involves purchasing an enrollment kit and agreeing to the company’s terms and conditions.
Choosing the Right Enrollment Kit
doTERRA offers several enrollment kits, each containing a selection of popular essential oils and products. Selecting the right kit is crucial, as it provides you with the necessary tools and products to start experiencing the benefits of doTERRA firsthand and to effectively demonstrate them to potential customers.
Consider which products align with your interests and target market when choosing an enrollment kit. Some kits focus on essential oils, while others include supplements, skincare, or household products.
Understanding the Compensation Plan
Familiarizing yourself with doTERRA’s compensation plan is essential. The plan outlines the various ways you can earn income, including retail profits, Fast Start bonuses, Power of Three bonuses, and Unilevel commissions.
Understanding the requirements for each bonus and commission type is crucial for maximizing your earning potential. DoTERRA’s compensation plan is detailed and can seem complex at first, so dedicate time to study it. Seek guidance from your sponsor or upline if you need clarification.
Strategies for Success: Building a Thriving doTERRA Business
Once you’ve become a Wellness Advocate, the next step is to implement effective strategies for building a thriving business. This involves building a strong customer base, actively recruiting new team members, and continuously developing your knowledge and skills.
Building a Strong Customer Base
Building a strong customer base is crucial for generating consistent revenue. Focus on providing excellent customer service, educating your customers about the benefits of doTERRA products, and building long-term relationships.
- Offering personalized recommendations: Tailor product recommendations to each customer’s individual needs and preferences.
- Providing ongoing support: Offer guidance and support to help customers use their products effectively.
- Building relationships: Take the time to get to know your customers and build genuine connections.
Effective Recruiting Techniques
Recruiting new Wellness Advocates is essential for building your downline and generating residual income. Effective recruiting involves identifying potential candidates, sharing your passion for doTERRA, and providing them with the support and resources they need to succeed.
- Sharing your personal experience: Share your personal experience with doTERRA products and the business opportunity.
- Hosting informational meetings: Host meetings or webinars to educate potential recruits about doTERRA and the business opportunity.
- Providing ongoing training and support: Offer training and support to help new recruits get started and build their own businesses.
Leveraging Online and Offline Marketing
Effective marketing is essential for reaching new customers and recruiting new team members. Utilize both online and offline marketing strategies to maximize your reach and impact.
- Social Media Marketing: Utilize social media platforms like Facebook, Instagram, and Pinterest to share information about doTERRA products and the business opportunity. Create engaging content that educates, entertains, and inspires your audience.
- Website or Blog: Consider creating a website or blog to showcase your products, share your knowledge, and build your brand.
- In-Person Events: Host workshops, classes, and one-on-one consultations to educate people about doTERRA products and the business opportunity.
- Networking: Attend local events and networking opportunities to meet new people and promote your business.
Essential Skills for doTERRA Success
Success in doTERRA requires more than just selling products; it requires developing key skills in areas such as sales, marketing, leadership, and customer service.
Sales and Marketing Skills
Understanding basic sales and marketing principles is essential for promoting your business and attracting new customers and recruits.
- Product Knowledge: Develop a deep understanding of doTERRA products and their benefits.
- Communication Skills: Hone your communication skills to effectively convey the value of doTERRA products and the business opportunity.
- Closing Techniques: Learn effective closing techniques to convert prospects into customers and recruits.
Leadership and Team Building Skills
As you build your downline, you will need to develop strong leadership and team-building skills to effectively support and motivate your team members.
- Mentorship: Provide mentorship and guidance to help your team members achieve their goals.
- Motivation: Motivate your team members to stay engaged and committed to building their businesses.
- Conflict Resolution: Develop skills in conflict resolution to effectively address disagreements and challenges within your team.
Customer Service Skills
Providing excellent customer service is crucial for building a loyal customer base and generating repeat business.
- Responsiveness: Respond promptly to customer inquiries and concerns.
- Empathy: Show empathy and understanding when dealing with customer issues.
- Problem-Solving: Develop problem-solving skills to effectively address customer complaints and concerns.
Managing Your doTERRA Business Effectively
Effective business management is essential for long-term success in doTERRA. This involves setting goals, tracking your progress, and managing your finances effectively.
Setting Goals and Tracking Progress
Setting realistic goals and tracking your progress is crucial for staying motivated and focused.
- Short-Term Goals: Set short-term goals to focus on immediate tasks and activities.
- Long-Term Goals: Set long-term goals to provide a vision for your future success.
- Tracking Metrics: Track key metrics such as sales volume, customer acquisition, and recruitment numbers to monitor your progress.
Financial Management
Managing your finances effectively is essential for ensuring the long-term sustainability of your business.
- Budgeting: Create a budget to track your income and expenses.
- Expense Tracking: Track your business expenses to identify areas where you can save money.
- Tax Planning: Consult with a tax professional to understand your tax obligations and minimize your tax liability.
Time Management and Organization
Effective time management and organization are crucial for balancing your doTERRA business with other commitments.
- Prioritization: Prioritize tasks based on their importance and urgency.
- Scheduling: Create a schedule to allocate time for specific activities.
- Organization: Organize your workspace and business documents to improve efficiency.
Common Challenges and How to Overcome Them
Building a successful doTERRA business is not without its challenges. Understanding these challenges and developing strategies to overcome them is crucial for long-term success.
Overcoming Objections and Rejections
You will inevitably encounter objections and rejections from potential customers and recruits. It’s important to develop strategies for addressing these concerns effectively.
- Active Listening: Listen carefully to the concerns and objections of potential customers and recruits.
- Providing Information: Provide accurate and informative responses to address their concerns.
- Staying Positive: Maintain a positive and professional attitude, even in the face of rejection.
Dealing with Competition
The essential oil market is competitive, and you will need to differentiate yourself from other Wellness Advocates.
- Unique Value Proposition: Identify your unique value proposition and communicate it effectively to potential customers and recruits.
- Exceptional Customer Service: Provide exceptional customer service to build loyalty and differentiate yourself from competitors.
- Continuous Learning: Stay up-to-date on the latest product information and industry trends to maintain a competitive edge.
Staying Motivated and Consistent
Building a successful doTERRA business takes time and effort, and it’s important to stay motivated and consistent.
- Setting Goals: Set realistic goals and track your progress to stay motivated.
- Finding Support: Connect with other Wellness Advocates for support and encouragement.
- Celebrating Successes: Celebrate your successes, no matter how small, to stay motivated.
Advanced Strategies for Experienced Wellness Advocates
For experienced Wellness Advocates looking to take their business to the next level, there are several advanced strategies that can be implemented.
Developing a Niche Market
Focusing on a specific niche market can help you attract a targeted audience and differentiate yourself from other Wellness Advocates. For example, you could specialize in essential oils for athletes, children, or seniors.
- Market Research: Conduct market research to identify potential niche markets.
- Targeted Marketing: Develop targeted marketing campaigns to reach your chosen niche market.
- Specialized Product Knowledge: Develop specialized product knowledge related to your chosen niche market.
Building a Strong Online Presence
In today’s digital age, having a strong online presence is essential for reaching a wider audience and building your brand.
- Website Optimization: Optimize your website for search engines to improve your visibility.
- Social Media Engagement: Engage with your audience on social media platforms to build relationships and drive traffic to your website.
- Email Marketing: Build an email list and send regular newsletters to keep your audience informed and engaged.
Mentoring and Training Your Downline
Investing in the development of your downline is crucial for long-term success. Provide mentoring and training to help your team members achieve their goals and build their own successful businesses.
- Regular Training Sessions: Conduct regular training sessions to educate your team members on product knowledge, sales techniques, and leadership skills.
- One-on-One Mentoring: Provide one-on-one mentoring to help your team members overcome challenges and achieve their goals.
- Leadership Development: Develop leadership programs to help your team members develop their leadership skills and build their own successful teams.
Conclusion: Your Path to doTERRA Success
Making money selling doTERRA requires dedication, hard work, and a strategic approach. By understanding the business model, building a strong customer base, recruiting effectively, and developing essential skills, you can create a thriving business and achieve your financial goals. Remember to stay consistent, provide excellent customer service, and never stop learning. Your success in doTERRA is within reach with the right mindset and effort.
What are the primary ways to earn money selling doTERRA?
There are two main avenues for generating income with doTERRA: retail profits and commissions. Retail profits are earned by purchasing products at wholesale prices and selling them to customers at retail prices, allowing you to pocket the difference as profit. This method requires active sales and marketing efforts to attract customers who are willing to pay the retail price.
Commissions, on the other hand, are earned based on the sales volume of your team. As you build a team of distributors, you receive a percentage of their sales, as well as the sales of the teams they build. This leveraged income potential can be substantial, but requires consistent recruitment, training, and support of your downline distributors.
How much initial investment is required to start selling doTERRA?
The initial investment to become a doTERRA Wellness Advocate involves purchasing a starter kit. These kits range in price, typically from around $150 to $275, and include a selection of popular essential oils and products, along with a doTERRA wholesale membership. This membership grants you access to wholesale pricing, allowing you to purchase products at a significant discount.
Beyond the initial kit purchase, there are ongoing costs to consider. These may include purchasing additional products for personal use or for demonstration purposes, marketing materials, and training resources. While not strictly mandatory, investing in these areas can significantly enhance your ability to effectively market and sell doTERRA products.
What are the key skills needed to be a successful doTERRA Wellness Advocate?
Success as a doTERRA Wellness Advocate requires a blend of sales, marketing, and leadership skills. Strong communication and interpersonal skills are essential for building relationships with customers and recruiting new team members. You also need to be knowledgeable about the products and their benefits to effectively educate potential buyers.
Beyond individual selling, effective leadership skills are vital for building and managing a successful downline. This includes training and mentoring new distributors, providing ongoing support, and motivating your team to achieve their sales goals. Building a strong, supportive team is crucial for long-term success and sustainable income.
How can I effectively build my doTERRA customer base?
Building a loyal customer base requires a multifaceted approach focusing on building trust and providing value. Offer educational workshops and classes on essential oil usage to attract potential customers and demonstrate your expertise. Share personal testimonials and success stories to showcase the benefits of doTERRA products.
Actively engage on social media platforms by creating informative content, running targeted advertising campaigns, and participating in relevant online communities. Focus on building genuine relationships with your followers and providing personalized recommendations. Consistent engagement and valuable content are key to attracting and retaining customers.
What strategies can I use to recruit new Wellness Advocates to my team?
Recruiting new Wellness Advocates requires showcasing the income potential and personal growth opportunities offered by doTERRA. Clearly articulate the benefits of joining your team, including the training, support, and resources you provide. Highlight the flexibility and potential for financial freedom that doTERRA can offer.
Focus on building strong relationships with potential recruits by understanding their individual goals and motivations. Share your own success story and demonstrate how doTERRA has positively impacted your life. Approach recruiting as an opportunity to empower others and help them achieve their own financial and personal goals.
How can I effectively train and support my downline team members?
Effective training and support are essential for the success of your downline team members. Provide comprehensive training on product knowledge, sales techniques, and recruitment strategies. Offer regular team meetings and webinars to provide ongoing support, answer questions, and share best practices.
Create a supportive and collaborative team environment where members feel comfortable sharing ideas and challenges. Offer mentorship opportunities and provide personalized guidance to help each team member achieve their individual goals. Celebrate successes and acknowledge individual contributions to foster a positive and motivating team culture.
What are some ethical considerations to keep in mind when selling doTERRA?
When selling doTERRA, it’s crucial to prioritize honesty and transparency. Accurately represent the benefits of the products and avoid making unsubstantiated claims. Focus on educating customers about the proper and safe use of essential oils and other doTERRA products.
Avoid pressuring individuals to join your team or purchase products. Respect their decisions and provide them with all the information they need to make informed choices. Refrain from disparaging other essential oil companies or products and maintain a professional and ethical approach in all your business dealings.